Proof of Concept (POC)

A proof of concept (POC) is a demonstration of a product in which work is focused on determining whether an idea can be turned into a reality. A POC's goal is not to seek market demand for the concept or choose the best way to produce it. Rather than focusing on building or developing the idea, it tests whether the idea is feasible and viable. In addition, it enables those involved in the proof-of-concept exercise to explore its financial potential.